The project focuses on food experimentation, conveyed by interacting with the newly redesign vice.com hub. The hub is transformed into a lever mini game that acts as a sort of roulette. Click the various levers to reveal an "interesting" food dishes and restaurant options. All sponsored by OpenTable.
Copywriters: Matt Tennenbaum; Tori Curtis
The Thirst is Real
663 million people are living without safe water. We’re having a hard time finding digital natives who know who WaterAid is. So, we’re swiping right on digital natives and taking them out on a date.
Digital natives all over the world, are looking to meet new people and are open to having an interesting conversation with someone new. Leveraging their massive digital voice, we’re going to spread WaterAid’s message to show what thirst is all about.
Copywriter: Haley Jackson
Art Direction: Caitlin Hickey; Priscila Cardoso
Water Aid - The Thirst is Real
Broad City + Domino's
This assigment here consists of combining two very different themes into one unified campaign. We merged Domino's pizza and the hit comedy TV show: "Broad City", coming up with fun ways to engage audiences with their favorite TV show and their favorite pizza.